Communications Aide
Tulane School of Architecture & Built Environment
As the Communications Aide, I support the school’s communications team by maintaining and updating the TuSA website with events, student work, and news. I also help with any side projects needed to be completed by the Marketing and Communications team. My work involves writing clear, engaging copy and formatting images to create cohesive, visually polished pages. With a strong eye for detail, I ensure the school’s digital presence reflects its identity and highlights student achievements.
Email Marketing
For this project, I was tasked with redesigning the school’s weekly newsletter based on user feedback and the proposed purpose of the email.
Emails were too long (too much scrolling required).
Event needs shorter descriptions - 2-3 sentences.
Emails focus on only the current week
Maybe the upcoming Monday, too, if the current week is light on events and/or the Monday event is very important.
Events in the more distant future will continue to be listed in a smaller section at the bottom.
Based on this data, I was able to redesign a couple of options to be reviewed for the new newsletter layout. To the right is the final design chosen by the school.
